Boucheron, an icon of French jewelry

The Boucheron Watches

Is it still necessary to introduce the historic house of Boucheron, founded in 1858 by Frédéric Boucheron and established since then in Place Vendôme in Paris? The first artisan jeweler to establish himself in the cradle of Parisian luxury, taking advantage of his skills in sculpture and jewelry, the creator quickly distinguished himself by his work with precious stones and metals, adorning his jewelry with some, chasing his watches with others. Over time, legendary rings and elaborate and sometimes original watches (the Crazy Jungle collection is one of them) will allow Maison Boucheron to establish a reputation of choice in the French luxury sector.

With more than 30 boutiques around the world, including London, Moscow and St. Petersburg, Boucheron continues to renew itself in order to offer luxurious jewelry and watches that are always up to date.

Today, Boucheron also wishes to seduce new generations. This is evidenced by the numerous reinterpretations of emblematic models, including the Reflet, revisited for its 150th anniversary; the launch of mythical collections such as Quatre, directly inspired by Parisian cobblestones; or Serpent Boheme, celebrating the diversity of precious stones. A true renaissance for the pieces that have contributed to the brand's worldwide reputation.

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